Innovation, attention to environmental impact, creativity tout court, cultural exchange, and digital experiences were the Supersalone buzzwords. It was an event that drew on the power of design creativity to become a hub of experimentation and cross-pollination, a meeting place and a forger of new opportunities for reflection on the world of design and for acquainting ourselves with its protagonists – from the furnishing manufacturing system to the schools turning out the new cohorts of designers, from the independent makers to the most influential current figures in every field of design, from filmmakers who iconise the ability of design to shape worlds and tell stories to those who support and promote creativity.
“The Supersalone will be super because it’s unmissable. Unmissable because it will see the great design brands, the young makers, the international schools, the great icons of design, the most renowned Italian chefs and many stars of the art and architecture scene gathered together for the first time. Unmissable because everybody will have a chance to see the top products from the top Companies and purchase or reserve. Unmissable because all the display components have been designed to be reused or recycled. Unmissable because at such a difficult time in our history we’ve mustered the courage, the passion and the generosity of the best of Italian business and creativity. Supersalone is a cheerful response from a SuperItaly after the long night of the pandemic.” Stefano Boeri
With circularity and sustainability uppermost, all the materials and components used in the installation designed with a group of internationally renowned co-curators and designers have been devised to be dismantled and reused. All the chipboard panels made from 100% recycled timber will go back into the production cycle. The overall benefit from avoiding emissions of CO2 deriving from the use of post-consumer reclaimed material is a lower emissions figure of 1.125.000kg CO2eq. The same goes for the bricks used in The Lost Graduation Show installation, which are all reusable; all the arenas, benches and seating will be “dry” mounted and can therefore be disassembled and used again at different times and in different contexts. Its were an active stage, animated by a rich program of conversations, talks, lectures among thinkers, creatives, personalities of the productive scene from all over the world.