ITALIAN PAVILION, GUEST OF HONOUR AT THE 76TH EDITION OF FRANKFURT BUCHMESSE

Italy returns as Guest of Honour at the Frankfurt Book Fair, the largest and most important event in the world of publishing, which this year will be held from 16th to 20th October 2024. The Stefano Boeri Interiors studio was commissioned by Extraordinary Commissioner Mauro Mazza to design the layout of space dedicated to Italian cultural heritage and publishing. In line with the theme “Roots in the future”, the design by the Stefano Boeri Interiors studio has been inspired by the idea of the square as the driving force behind the Italian city, inviting visitors to the Event to discover the latest editorial and literary news while moving between the tables, porticoes and the entrance halls of a square. The pavilion, which emerged from an idea shared with the art historian Giovanni Agosti, will in fact be structured around a genuine central square, crowned by a series of architectural elements such as the porticoes that establish its perimeter, a number of columns, some of which are decorated with historical-architectural details and which outline the rhythm of the portico, and finally the steps that surround the area, which also become a sort of informal seating area in which to socialise freely and spontaneously, as happens in the squares of Italian historic city centres. An identifying place par excellence, the square is not simply an urban construction but rather the archetypical space for meetings, informal relationships and the unpredictability of daily life. The “square” designed for the Frankfurt Fair by Stefano Boeri Interiors will therefore be the beating heart of the ample schedule of appointments, lectures and meetings throughout the four days of the event, and the place in which to meet, gather, sit down to read a book or watch an event, or simply relax and chat after having visited the surrounding areas. The rooms surrounding the Italian pavilion, which all open onto the square, are distinguished by different functions, colours and specific exhibition features which have also been designed to help visitors get their bearings. Each of these environments will host exhibitions or activities designed to bring the international public closer to some of the most relevant contemporary expressions of Italian culture. The selection of contents, created by Extraordinary Commissioner Mazza and his team, includes a wide variety of cultural presences. Two adjacent rooms will present “Sotto un cielo antico (Under an ancient sky)”, the exhibition curated by MiC in which it is possible to see some of the greatest works of historic art belonging to national Italian museums. One room will commemorate Il Principe by Niccolò Machiavelli and a subsequent one will tell the story of Aldus Manutius, considered to be among the greatest publishers of all time and creator of the forerunner of the modern paperback book. Notable for its preponderance of vegetal elements, the Library of 600 books is so named because it will bring together 600 volumes translated from German into Italian, which, as per tradition, will be donated at the end of the event to the Guest of Honour country. GO!25 will be an environment dedicated to celebrating Nova Gorica and Gorizia as European Capital of Culture 2025, while the Caffè Letterario will be a small auditorium intended for conferences and meetings. Finally, Reading in the dark is a room that will host an audio installation in the dark, conceived both to raise visitor awareness about reading for the blind and issues of accessibility for all, and to bring the public closer to the audiobook experience.

Project: Stefano Boeri Interiors
Client: Italy at the Frankfurt Book Fair 2024

Event: Oct. 16 – 20, 2024, Frankfurter Buchmesse

Photo: Paolo Rosselli

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