{"id":4606,"date":"2022-06-04T17:48:56","date_gmt":"2022-06-04T15:48:56","guid":{"rendered":"https:\/\/www.stefanoboerinteriors.com\/?post_type=astra-portfolio&p=4606"},"modified":"2023-01-25T18:00:50","modified_gmt":"2023-01-25T17:00:50","slug":"italian-design-futures-capsule","status":"publish","type":"astra-portfolio","link":"https:\/\/www.stefanoboerinteriors.com\/it\/project\/italian-design-futures-capsule\/","title":{"rendered":"ITALIAN DESIGN FUTURES CAPSULE"},"content":{"rendered":"\t\t
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\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\tITALIAN DESIGN FUTURES CAPSULE \r\n\t\t\t<\/h1 > \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Stefano Boeri Interiors \u00e8 stato chiamato a ideare un nuovo format espositivo, questa volta in Asia all\u2019interno di FIND (Furniture, Interiors e Design) – Design Fair Asia in occasione della Design Week di Singapore in corso in questi giorni. FIND – Design Fair Asia \u00e8 l\u2019evento asiatico di riferimento per il settore dell\u2019arredamento, degli interni e del design, organizzato da Fiera Milano in joint venture con dmg events, che richiama architetti, interior designer, rivenditori, esperti e appassionati di design da tutta l\u2019Asia che desiderano incontrare esperienze creative provenienti da tutto il mondo in un momento di scambio tra Oriente e Occidente. Fiera Milano ha scelto di affidare a Stefano Boeri Interiors l\u2019elaborazione del concept creativo e della progettazione dell\u2019area dedicata al Made in Italy denominata \u201cItalian Design Futures Capsule\u201d che \u00e8 stata realizzata anche grazie al sostegno del Governo italiano attraverso l\u2019Ambasciata d\u2019Italia a Singapore, del Ministero degli Affari Esteri e dell\u2019Italian Trade & Investment Agency (ICE).<\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t

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\u201cAbbiamo voluto dare continuit\u00e0 in Asia, nell\u2019ambito di FIND, al lavoro di ricerca avviato lo scorso anno a Milano con l\u2019evento speciale del supersalone. Grazie a Italian Design Futures Capsule abbiamo rinnovato la sperimentazione di nuovi concetti allestitivi, in grado di rappresentare in modo semplice e funzionale l\u2019italianit\u00e0 del mondo, affinch\u00e9 le creazioni esposte abbiano sempre un ruolo da protagoniste.\" Stefano Boeri <\/span><\/h4>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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L\u2019allestimento espositivo pensato da Stefano Boeri Interiors per “Italian Design Futures Capsule\u201d si caratterizza per il layout circolare, un impianto concentrico studiato in sostituzione del tipico layout a griglia, che mira a favorire un flusso dinamico e libero all\u2019interno del padiglione, permettendone l\u2019entrata da qualsiasi lato e garantendo cos\u00ec equa visibilit\u00e0 a tutti gli espositori. Lo spazio si sviluppa intorno ad una \u2018piazza\u2019 simbolica che rappresenta un luogo d\u2019incontro dedito allo scambio e alla condivisione di visioni e progetti, cuore pulsante dell\u2019intero allestimento, verso cui confluiscono naturalmente i visitatori per assistere alle masterclass realizzate in partnership con la rivista INTERNI diretta da Gilda Bojardi o per visitare la mostra organizzata da ADI (Associazione per il Disegno Industriale) dedicata al Compasso d\u2019Oro con una riflessione attorno al tema dello \u201csviluppo sostenibile responsabile\u201d. All\u2019interno di \u201cItalian Design Futures Capsule\u201d anche gli spazi espositivi delle aziende assumono una nuova identit\u00e0 e definizione: non pi\u00f9 chiusi sui 4\/6 lati come nell\u2019impostazione tradizionale, ma aperti, si presentano come una successione di piccoli palchi in cui ciascun\u2019azienda ha la possibilit\u00e0 di esporre i propri prodotti sia sulle pareti verticali, in condivisione (per grafica e comunicazione delle aziende) tra gli espositori, che su superfici orizzontali, entrambe modulari. Tale disposizione crea un\u2019experience diversa, dando ai visitatori l\u2019impressione di aggirarsi all\u2019interno di un grande archivio della creativit\u00e0 e eccellenza italiana.<\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t

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\u201cL\u2019allestimento che abbiamo pensato per Italian Design Futures Capsule vuole mettere al centro del sistema espositivo l'utente, per questo abbiamo progettato uno spazio che fosse in grado di lasciare al visitatore la libert\u00e0 di muoversi liberamente avendo l\u2019opportunit\u00e0 di aprirsi a nuove e sempre pi\u00f9 dirette esperienze e interazioni con le aziende, i prodotti e le novit\u00e0 del Made in Italy.\" Giorgio Don\u00e0<\/span><\/h4>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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Project<\/strong>: Stefano Boeri Interiors<\/a>
Client<\/strong>: Fiera Milano<\/a> & DMG Events<\/a><\/p>

Photo<\/strong>: courtesy of Fiera Milano<\/p>

Year<\/strong>: 2022<\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"featured_media":4645,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"astra-portfolio-categories":[],"astra-portfolio-other-categories":[],"astra-portfolio-tags":[],"astra-site-call-to-action":"","astra-site-open-in-new-tab":"0","astra-site-open-portfolio-in":"new-tab","astra-site-url":"","thumbnail-image-url":null,"thumbnail-image-meta":{"alt":"","title":""},"lightbox-image-url":null,"portfolio-type":"iframe","portfolio-video-url":"","request_time":0.7130041122436523,"yoast_head":"\nITALIAN DESIGN FUTURES CAPSULE | Stefano Boeri Interiors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stefanoboerinteriors.com\/it\/project\/italian-design-futures-capsule\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITALIAN DESIGN FUTURES CAPSULE | Stefano Boeri Interiors\" \/>\n<meta property=\"og:description\" content=\"ITALIAN DESIGN FUTURES CAPSULE Stefano Boeri Interiors \u00e8 stato chiamato a ideare un nuovo format espositivo, questa volta in Asia all\u2019interno di FIND (Furniture, Interiors e Design) – Design Fair Asia in occasione della Design Week di Singapore in corso in questi giorni. 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